The advertising industry has been facing highs and lows ever since the pandemic came into the picture. The market has seen some obvious rise in the use of online advertising as compared to offline.
However, even after the decline of the pandemic and the people experiencing a normal life once again, online advertising means are still highly preferred.
iCubesWire, a leading digital marketing agency in India, founded in 2010, had recently conducted a survey among 250 marketers and social media influencers in February 2022.
The survey was done on about 250 marketers and influencers of social media indicated the 46% increase that such cherished influencers have witnessed in their advertising-based revenue.
“Social media influencers in India have seen major growth in the past 2 years with many of them being now considered in mainstream marketing push by several brands. This growth is expected to continue, especially in sectors such as aviation, travel, hospitality, mobile, technology, consumer durables etc.,” Mr Sahil Chopra, CEO, iCubesWire said.
iCubesWire, which aims to amplify the growth of digital startups, indicated in their survey that micro-influencer are witnessing up to a 60% increased engagement rate compared to macro-influencers. Although macro-influencers might cast a wide net, micro-influencers can focus on a single specialization, and their audiences frequently regard them as experts in their fields.
The $3million donating firm towards the ‘Digital Innovation Fund’ also gives out some insights for the year.
These influencer marketing insights include-
- 90% of consumers engage influencers on a weekly basis on Instagram, Youtube and Snapchat.
- 7 in 10 marketers think the quality of influencer marketing traffic is better than other sources.
- 80% of marketers find influencer marketing effective.
- 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
- Influencer marketing industry to reach $16.4 billion in 2022
The survey ended with the indication that micro-influencer are witnessing up to a 60% increased engagement rate compared to macro-influencers. Although macro-influencers might cast a wide net, micro-influencers can focus on a single specialization, and their audiences frequently regard them as experts in their fields.