Developing a personal connection has recently been given a new turn. While most ads still take the help of famous actors and celebrities, these brands have stirred a conversation by doing something unexpected.
The CEOs and owners of brands are coming and featuring in their own ads lately as a way of connecting to the audience on a better level and developing a sense of trust for the viewers.
Here are some of the most interesting examples of the same-
CEO Vineeta Singh makes an appearance in the latest SUGAR ad, showcases the makeup’s smudge-proof quality
Not just the co-founders, Varn and Ghazal Alagh, but also their children were featured.
3) HDFC Bank
Anuradha Menon features in a series of ads, creating awareness about the fraudulent practices regarding banking.
Oppo’s Chief marketing officer, Damyant Singh Khanoria featured as one of Varun Dhawan’s friends