The elephantine God of Wisdom and Success, Ganesha, is one of the most beloved Gods in India and across the country, people celebrate Ganesh Chaturthi with indulgent festive activities and delicious food every year. This year, however, has been a tough year for celebrations, and people had to restrict the festivities due to the pandemic.
Brands and creators came forward on social media to brighten the mood and revived the festive spirit in people with creative posts lush with clever illustrations and quirky references that put smiles on people’s faces. Some brands even raised awareness for safety as it is a very crucial time for the country. Creating clever topical content is an amazing way to connect with audiences and brands have a great excuse to incorporate brand elements into their content to create future brand recall.