Adidas introduced the evolution of its long brand attitude ‘Impossible Is Nothing.’
The campaign ‘Seeing Possibilities’ is about rebellious optimism, rooted in Adidas’ belief in the power of sports to change lives, as told in bold, human films.
The series, which is told in the documentary style of home footage, shows a previously unseen side to some of the world’s most well-known people, thanks to a powerful narrative delivered by friends or fellow athletes and animated by resurfaced archive footage.
To Adidas, Impossible is Nothing is a way of seeing the world for what it can be, not as it is. It is a mindset that the community and collaborators share. Adidas launches its most ambitious content series to date, revealing how powerful it can be.