Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit.

This new campaign confirms Home Credit India’s leadership in the low-to-mid ticket size finance mobile handsets and consumer durables. At the same time, it showcases the brand’s commitment to helping its customers achieve their financial goals by aiding them in making their loved ones’ dreams a reality.

This new AV opens with a voiceover “Tyohar, inke rang hai anek aur khushiyon ke zariye hain hazaar,” (festivals, countless colours and thousand ways to celebrate) accompanied by visuals of a house belonging to Mr. and Mrs. Sharma. This sets the stage for a series of cleverly shot vignettes that capture the inspiring essence of Diwali. In one vignette, a woman walks into a kitchen and sees a brand-new refrigerator igniting her long-forgotten dream of becoming a caterer. In another, a teenage daughter receives a new phone, which will help fulfill her aspiration of becoming an influencer.

The festive mood is brightened even further with the delivery of an LED TV at their doorstep. Each gift comes with a Home Credit smile symbol card, bearing the inscription Happy Diwali. As the family celebrates, they warmly embrace Sharmaji, the man who helped all their dreams come true with help of Home Credit India.

The video finally concludes with the narrator’s voice, affirming, “Jab apno ki khwahishein hoti hai poori, toh ban jaate hain ye tyohaar aur bhi shaandaar”. (When the wishes of your loved ones are fulfilled, the festival becomes more spectacular).

This video has also been accompanied by a series of posts on Instagram which align Home Credit India to vibrant and domestic Diwali celebrations, urging customers to download the app.


Ashish Tiwari, chief marketing officer, Home Credit India, spoke of the new campaign, ” As we unveil this campaign, we want to emphasise that it’s not just about addressing financial needs; it’s about adding joy to the festive season through our safe, trustworthy, easy and quick financing services. With our extensive presence, superlative consumer experience, state-of-the-art digital assets & and financial literacy initiatives, we strive to be the beacon of responsible lending in India.”

Home Credit India seeks to maximize its audience. The new AV is LIVE across many digital platforms including Home Credit India’s social channels such as Facebook, Instagram, X (formerly Twitter), LinkedIn and YouTube.