Hilton announced a global partnership with Indian actress Deepika Padukone. This partnership is an extension to Hilton’s first global marketing platform, “Hilton. For The Stay”, spotlighting why it matters where you stay amid demand for travel in the region.
This collaboration marks a significant milestone for Hilton, reaffirming its commitment to expand in the dynamic and ever-evolving Indian market. Recognized for both her immense popularity and her inspiring journey in the entertainment industry and beyond, Deepika Padukone embodies the spirit of modern India and thus resonates in a relatable and sensational manner with the aspirations of Indian travelers. Thus, she complements Hilton’s mission to offer exceptional experiences, making her the ideal choice to champion Hilton’s global marketing platform. Deepika’s connection with her audience is built on authenticity and a shared pursuit of excellence and brilliance – qualities that are at the heart of Hilton’s service philosophy.
Hilton’s goals for this partnership are varied. Through intense market research and Deepika’s synergy with the Indian audience, they aim to uncover relatable tensions in travel which will be interwoven into the campaign. They will simultaneously demonstrate how Hilton is here to remove their pain points and extend their signature hospitality, for every stay.
Deepika Padukone said, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton, is that they truly understand the importance of The Stay. A hotel stay can absolutely make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of. I look forward to creating lasting memories with Hilton and sharing them with the world.”
Mark Weinstein, chief marketing officer, Hilton, said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”
Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as an important element that can make or break any trip. Hilton’s hyper-localized approach for their India campaign will start with understanding the unique preferences of local consumers in the coming months. Its global partnership with Deepika underscores its skyrocketing goals for the Indian market, aiming to triple its estate in the coming years and increase its brand visibility in the hospitality market.
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