By advertising a new product line with a funky song and video that resembles classic animated musical numbers, the Gillette Venus brand is taking P&G’s dedication to depict more authentic representations of women and their bodies to the hair grooming space. The drive comes as a result of the company’s study, which indicates that both the goods and messaging around public grooming are unsatisfactory. According to a 2019 P&G poll, while 84 percent of U.S. women shave at least some of their pubic hair, 87 percent are unhappy with the outcome.

According to MyAnh Nghiem, communications director for Gillette Venus, “With over two decades of research and scientific development in women’s hair and skin under our belt, literally, we know that grooming means something different to every woman. Our new collection not only offers women more options for pubic grooming than we ever have before but starts a new conversation about using language that accurately and respectfully represents the female body.”