After Facebook announced the testing of one of their potential features Smart Cropping (a new feature under video editing tools for creators), Facebook has finally dropped the new feature on its app.
The Smart Cropping feature uses machine learning to identify areas of videos that are most compelling to the creator’s demographics and provides edits accordingly. Through the images provided by Facebook, creators and users alike can automatically generate a 1:1 or 4:5 version of any video clip through Facebook’s system which would help identify and optimize the aspects of the videos that are to be the most attractive to said demographics.
According to Facebook, “Smart Crop will optimize for the main subject in the content, keeping the main subjects centered and in-frame. You will be able to publish this video directly within Creator Studio, and can review the reframed video prior to publishing. You can also compare the reframed version with the original prior to publishing to decide which version you’d like to publish.”