Media agency dentsu X has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will he based out of dentsu’s Gurugram office and will report to Anita Kotwani, CEO Media, South Asia, dentsu.

With a people-centric approach and immense expertise in delivering tech-led digital transformations, Jose will focus on empowering clients through media campaigns that will create outstanding consumer experiences, bringing about big transformations in society, and strengthening their businesses in order to increase their top-line numbers.

Anita Kotwani has expressed warm enthusiasm for this latest appointment, commenting on how Dentsu is driven by forward-thinking, tech-enabled practices and takes pride in bringing extraordinary talents on board for their journey. She believes that Jose is the right fit for the role because he has the right balance of technology and media acumen and will help dentsu X accomplish their vision of building valuable experiences for consumers beyond mere media exposure.

Jose Leon has expressed acute understanding of dentsu X’s purpose and summarized it as “Experience Beyond Exposure”. He believes that brands can remain hyper-relevant by building strong experiences for their consumers beyond mere media exposure; this in turn can be accomplished by understanding people’s innermost motivations beyond their simple digital behavior. By integrating content creation, technology, data, and behavioural insights, dentsu X aims to craft experiences that focus on full-funnel marketing solutions.

Prior to this appointment, Leon was Managing Director at Publicis Groupe for over five years, and also has experience with global tech giants like Adobe. He has had more than 26 years of experience and excels at building revenues and accelerating growth for brands across various industries.