Dentsu Webchutney India won the digital mandate for Tanishq. The account was won through a multi-agency pitch. As per the mandate, the agency aims to chart an aggressive creative growth strategy, capturing the timeless essence of Tanishq.
Shambhavi Ramanathan, Dentsu Webchutney’s planning director, said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”
Binaifer Dulani,Dentsu Webchutney’s creative director, added, “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”
Ranjani Krishnaswamy, Tanishq’s general manager – marketing, added, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”
About Dentsu Webchutney India:
Dentsu Webchutney India, the digital agency from the house of Dentsu International, is the pioneer of internet advertising business in India. With a history of firsts, the full-service digital agency has proved itself as a creative powerhouse bar none in this mobile-first world. Over 2018 & 2019, Dentsu Webchutney has scaled itself from India’s #1 Digital Agency to definitively becoming India’s favourite creative agency, working with disruptive brands and dominating the awards circuit.
Standing strong as a brand of its own, it has been awarded India Agency of the Year 2019 at Cannes with 6 Lions, amassing 20+ Spikes Asia wins including a Grand Prix, and the prestigious Black Elephant at Kyoorius Creative Awards. A legacy of 350+ awards, best in class talent, and hunger for effective creative work has made for long and proud partnerships with consequential brands like Flipkart, Swiggy, Google, Uber, Under Armour, Britannia, IKEA, Sony Entertainment Pictures, and the Aditya Birla group.
Tanishq, the first jewellery retail brand in India, is from Titan Company Ltd (Tata Group). Headquartered in Bengaluru, it is one of the largest and most successful brands in the Indian jewellery market today. Tanishq has emerged as India’s fastest growing jewellery brand and is a name which signifies superior craftsmanship, exclusive designs and superlative product quality.
Today, the brand has over 5,000 designs in jewellery across various cultures and traditions of India and in its own patterns, targeting diverse occasions, age groups and mindsets. It serves around a million customers each year.