‘Suno Sabki Karo Multi’

As part of its latest investor education initiative campaign, ICICI Prudential Mutual Fund has partnered with Disney Hotstar for the ongoing World Cup, which ends on June 29, 2024.

The ad addresses the ongoing dilemma of a confused investor overwhelmed by the abundance of investment information available. Given the variety of accessible opinions and recommendations, many investors found it challenging to determine where exactly to invest their hard-earned money. Fortunately, the advertisement resolves this by highlighting the 3-in-1 advantage of multi-asset allocation funds, combining gold, equity, and debt to provide a comprehensive solution for the flabbergasted investor.

“Too many investment options got you stressed? We hear you! Options can often make you feel overwhelmed. But in such times, remember one mantra – Suno Sabki, Karo Multi!” they wrote.

Abhijit Shah, head of marketing, digital and customer experience, ICICI Prudential AMC, said, “This campaign has simplicity at its core. By removing the complexity around the concept of multi-asset allocation funds and promoting the advantages of the diversification built into this type of product, we hope to not only raise awareness but also attract new investors to take advantage of it, particularly in these volatile market conditions. We wanted this campaign to convey the unique ability to invest across multiple asset classes while mitigating risk, and the results speak for themselves.”

As this is an investor education campaign, ICICI Prudential Mutual Fund aims to reach the maximum number of people, particularly those aged between 25 to 55 and older. To accomplish that, this dynamic new campaign will be distributed via the digital platform Disney Hotstar. Social media platforms like YouTube, Facebook, X (formerly Twitter) and more will also be leveraged in order to reach a wider audience.