The cryptocurrency exchange CoinDCX has found a humorous way to appeal to the public to convince them to invest in the cryptocurrency Bitcoin.
Through their digital campaign #BitcoinLiyaKya, CoinDCX appeals to millennials and gen-z individuals to get them onboard on Bitcoin through their exchange platform. CoinDCX’s message remains simple- to help throw away the apprehensions the millennials, gen-z individuals, and elder generations have against cryptocurrency and convince them that investing in Bitcoin is a good asset space to invest in.
To attract a large number of people, CoinDCX is incentivizing new users with Rs 100 worth of free bitcoin through voucher code “CoinDCX Go.” Furthermore, a few lucky will be capable of winning a portfolio of 1 Bitcoin.
According to Ramalingam Subramanian, Head of Brand and Communication, CoinDCX, “with the #BitcoinLiyaKya campaign, we aim the viewers to consider Bitcoin as an investment class asset. We want people of India to consider investing 1 to 5% of their portfolio in crypto-assets such as Bitcoin. I think the millennials are digital savvy, they will be benefiting the most by investing in this digital gold.
At CoinDCX, we have been empowering investors in making safe and secure investments in popular crypto-assets like Bitcoin since our inception in 2018. Our CoinDCX Go app has been launched to facilitate the same, and it has already crossed one million downloads in just five months. We aim to onboard new investors by leveraging the virtues of the simple, safe, and compliant crypto ecosystem through this campaign, and march towards building a larger investor community.”
The campaign can be seen on CoinDCX’s YouTube, Facebook, LinkedIn, Instagram, and Twitter handles.