The Coca-Cola Company has appointed Alexander Valladares as StudioX Lead.
Valladares joins the popular beverage company from Impresario Handmade Restaurants, where he worked as CMO for more than 2 years and focused on overseeing all brand functions, including content marketing, consumer marketing, PR and communications, content marketing and engagement. This experience will certainly come in handy for his new appointment.
Previously, he led a team of talented marketers as National Marketing Lead for Times of India’s metro supplements and Times life. Here, he focused on managing brand and strategy for TOI’s Metro Supplements and Times Life, which greatly helped in building content IPs along with increasing engagement and readership.
Valladares has also worked with MTV India, FCB Ulka and Viacom18 Media in the past.