“This Valentine’s Day, craft your love story in AI”

Cadbury Silk and Zoya Akhtar have captured the hearts of audiences worldwide by their romantic Valentine’s Day campaign, #StoryOfUS.

Over the years, the chocolate brand has positioned itself and its creamy, delightful products as the go-to choice for love, and 2024 is no different. Onboarding celebrated director Zoya Akhtar and leveraging the power of AI, Cadbury Silk aims to celebrate the nuances of romance and relationships by recreating the small moments of a love story.

Their 45-second ad opens with a disagreement between a young couple who eventually reconcile after a small moment of unexpected romance. Using this as an example, Zoya Akhtar emphasizes the “small moments like these that make love meaningful” and promotes Cadbury Silk’s newest use of AI to help couples have a special gift for Valentine’s Day this year.

Cadbury Silk’s special packaging of chocolates for Valentine’s Day will be equipped with QR codes. Once couples scan it, they can then upload their own romantic moments which the brand will recreate as an AI film, making it an ideal gift for your partner for Valentine’s Day.

“Every Valentine’s Day, Cadbury Silk has gone beyond being just a chocolate, it’s been a storyteller of love, weaving moments that linger in the heart. This Valentine’s Day, we’re turning the spotlight on the often-overlooked, yet priceless, nuances of any relationship. Knowing their dreams, understanding their pet peeves, and acknowledging those small gestures that got you this far in love,” wrote Yukti Malik, brand manager of Cadbury Silk, on LinkedIn.

With more than 11 million views in just a matter of hours, Cadbury Silk and Zoya Akhtar’s new campaign has endeared audiences worldwide for its charm and ingenuity.