In February 2014, Cadbury’s wafer-chocolate Perk launched a commercial to promote their ‘enhanced’ Perk. Through the commercial, Cadbury took a dig at Nestle by emphasizing that the new Perk was heavier with twin bars and four-wafer layers, yet priced at Rs. 5, unlike other brands who charged more.
The commercial followed the story of two brothers, Monu and Sonu, and their father. One of the brothers, Monu, writes to his father sharing his disgust at getting the lighter chocolate wafer. He explains that Sonu’s Perk was 17 grams and had four wafers, whereas his only had 11.5 grams and three wafers. The partiality clearly denoted his father did not love him.