Festivities in India are an excellent time for marketers online to start brand interaction with their audience and drive traffic towards their website, converting them into potential buyers.

The festival of lights is just around the corner and like each year, we look forward to seeing how uniquely brands are marketing their products and interacting with the audience through their wishing posts.

For every social media enthusiast, we’ve made a list of the most spectacular Diwali campaigns that have been executed in the past and have struck an emotional chord in the hearts of the audience.

1) Vivo India

Vivo came up with the campaign #HarDilRoshan portraying the innocence in friendships that aren’t affected by societal pressure.

2) Samsonite

A beautiful campaign #DiwaliKaSafar shows four individuals missing out on their own Diwali while making it memorable for others,

3) HP

HP executes a heart-warming campaign- Umeed Ka Diya, that sparks the need for shared kindness in every moment of joy.

4) Mankind

The #SpreadingKindness campaign by Mankind portrayed letting go of worries during the auspicious day and showing kindness to make someones worries disappear.