Raksha Bandhan is finally here, and the whole of India has come together to celebrate it. Literally translated as “bond of protection”, Raksha Bandhan honors the timeless and unconditional love between brothers and sisters and is widely celebrated every year.

To cherish this colorful and auspicious occasion, brands have taken to social media to showcase the bond between siblings, ranging from playful rivalries to emotional promises of comfort and protection.

Here are some of their vibrant creatives:

Zomato:

Swiggy India:

 

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Cadbury: 

Amazon India:

Ferrero Rocher India:

Marvel India:

 

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Coca-Cola India:

 

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Odomos: 

Mudrex:

 

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Godrej Industries:

 

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Motilal Oswal Financial Services:

Archives:

Palmonas:

Paytm:

 

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