As the ITR deadline loomed closer, brands joined individuals by firing up witty and relatable creatives on social media.
Filing an Income Tax Return is difficult work. Since most people left everything for the very last minute, and the government refused to extend the deadline to file the returns, 31st July became one of the most hectic days of the year for taxpayers and chartered accountants alike. Unsurprisingly, “ITRFiling” was one of the most trending hashtags on Twitter, generating a flood of hilariously relatable memes ranging from procrastination jokes to complaints about tech issues to demands for deadline extensions.
Not to miss out on the moment marketing trend, brands took to social media to deliver amusing creatives for their followers. Here are some of the most relatable posts we’ve found online:
CLEARTAX:
Deadline ke pehle tax file karo taaki chaar logon ke saath Half CA dekh sako#deadlineiscoming #RelaxKaroCleartaxKaro #HalfCA @amazonmini
— Clear from ClearTax (@ClearfromCT) July 28, 2023
FEVICOL:
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ZOMATO:
just an appreciation tweet for all the CAs who spent their weekend filing ITRs for friends and family – with 0 expectations of a treat ????
— zomato (@zomato) July 31, 2023
SWIGGY:
today’s essentials pic.twitter.com/lIa8MGf6Vx
— Swiggy (@Swiggy) July 31, 2023
SWIGGY INSTAMART:
Now that we have your attention, just know today is the last day of filling ITR pic.twitter.com/KvFCfC62oa
— Swiggy Instamart (@SwiggyInstamart) July 31, 2023
SHAADI.COM:
Me to my CA 364 days a year:
Tera mera Rishita hai kaisa? ????Me to my CA today:
Tum hi ho, ab tum hi ho ????#ITR #ITRDueDate #IncomeTaxReturn— Shaadi.com (@ShaadiDotCom) July 31, 2023
DUNZO:
This weekend is all about ITR weekend ???? pic.twitter.com/1npWm7VqSd
— Dunzo (@DunzoIt) July 28, 2023
IXIGO:
Me still filing my ITR on 31st July 11:59pm ???? pic.twitter.com/6pyfMz0otq
— ixigo (@ixigo) July 28, 2023
TAX DELIVER:
???????????? https://t.co/eKjKAGuSgA
— Tax Deliver®️ (@TaxDeliver) July 30, 2023
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