As the ITR deadline loomed closer, brands joined individuals by firing up witty and relatable creatives on social media.

Filing an Income Tax Return is difficult work. Since most people left everything for the very last minute, and the government refused to extend the deadline to file the returns, 31st July became one of the most hectic days of the year for taxpayers and chartered accountants alike. Unsurprisingly, “ITRFiling” was one of the most trending hashtags on Twitter, generating a flood of hilariously relatable memes ranging from procrastination jokes to complaints about tech issues to demands for deadline extensions.

Not to miss out on the moment marketing trend, brands took to social media to deliver amusing creatives for their followers. Here are some of the most relatable posts we’ve found online:

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