Bold Care, a sexual health and wellness brand, has launched a daring and unique campaign, #TakeBoldCareOfHer, with Bollywood actor and co-founder Ranveer Singh.

This campaign aims to change and normalize the conversation around men’s sexual health, taking a refreshing and much-needed approach by emphasizing how these issues are very common and also very easy to solve. Ranveer Singh, hailed for his flamboyant style and approach to acting, is the best fit for the ad.

A witty parody of an Indian drama, the ad normalizes the issue by hilarious and relatable sequences, concluding with a scientifically proven reliable solution. It concludes by emphasizing how their range of high-quality products are delivered discreetly within 2 days and are trusted by more than 15 lakh Indian men.

The ad was written by Tanmay Bhat, Devaiah Bopanna and their team, and directed by Ayappa KM. The film was produced by Earlyman Films. What’s more, the campaign also stars the famous internet personality Johnny Sins, featuring in his first-ever ad for an Indian brand.

Rajat Jadhav, co-founder, Bold Care, commented on the campaign’s innovative approach: “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.”

Ranveer Singh, co-founder, Bold Care, shares, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

Bold Care’s campaign is live across various digital platforms such as YouTube, Facebook, Instagram and X in order to maximize its reach across the country.