The gifting brand Archies has announced its exciting and empowering new Daughters Day campaign titled #BeThereForHer.

This unique and innovative initiative seeks to celebrate the special bond between parents and daughters, and simultaneously aims to foster and commemorate empowerment and gender equality.

“#BeThereForHer is not just a campaign; it’s a movement. It encourages parents, guardians, siblings, and friends to be a source of support, encouragement, and inspiration for the young girls and women in their lives. By participating in this campaign, you can make a positive difference and help girls realize their full potential,” read a press release.

This heartfelt new campaign aligns perfectly with Archies’ goal and history of spreading joy and love for more than four decades. It will focus on celebrating the profound connections and extraordinary moments in life, highlighting Archies’ commitment its audience.

Varun Moolchandani, Executive Director at Archies, said: “We believe that every daughter is a beacon of hope and strength, and it’s our responsibility to stand by their side. With the #BeThereForHer campaign, we hope to inspire families and communities to create a world where girls can achieve their dreams without any limitations.”

Archies is calling upon everyone to join their #BeThereForHer campaign by sharing stories, experiences and words of encouragement on social media using their movement’s hashtag. The company will also host several special events to celebrate Daughters Day and promote equality and empowerment.