Prime Video, one of the world’s leading entertainment platforms, has launched a new marketing campaign ‘Sabki Zubaan Par Prime’ through a tongue-in-cheek ad featuring actor Manoj Bajpayee.

The dynamic campaign ad highlights the “fandom” that Prime Video’s shows and movies enjoy among Indian consumers, spanning a diverse range of genres. It opens with Manoj Bajpayee aka Srikant Triwari, “The Family Man’s” character, asking for suggestions on what to watch. He is soon flooded with a list of must-watch recommendations. From his gym-trainer to his makeup artist to strangers suggesting popular Amazon originals, Srikant Triwari finds himself in the eye of the storm. An “aha!” moment follows as he soon realizes what he already instinctively felt: Prime Video is the home for content that everyone is watching and talking about!

The ad is crisp and humorous, able to deliver light-hearted entertainment while also delivering a clear and precise message: Amazon Prime is the entertainment platform for you.

Sushant Sreeram, country director, Prime Video, India, said, “This campaign originates from a simple consumer observation – there are so many shows of ours that fans and customers passionately recommend to their friends, family and sometimes even strangers! We wanted to celebrate that fandom. We take the opportunity to ignite such fandom very seriously and I am confident our future lineup of shows and movies will continue to inspire and entertain our customers.”

Manoj Bajpayee, who plays himself in Prime’s ad campaign, said, “Streaming today has become an integral part of cultural conversations and our daily lives! Srikant Tiwari, has almost become an alter-ego for me – from being mobbed in airports in the smallest of Indian towns, to recognition at global forums, The Family Man has been loved by and talked about everywhere! This campaign effectively encapsulates this phenomenon with remarkable simplicity and relatability.”

Prime Video intends to advertise this film as much as possible to maximize its audience reach. It will be supported by a 360-degree campaign on TV, digital, social media and outdoor along with other social innovations that will bring the premise of the film alive and win the hearts of fans.