Tech giant Adobe has reportedly acquired Bangalore-based generative AI company, including their video creation platform.

This marks Adobe’s first-ever acquisition of not only an Indian startup, but also a generative AI property. The company circulated an internal memo stating how this acquisition will help it boost its own AI capabilities, making a clear statement regarding company’s views towards AI for future enterprises. The majority of’s team will now reportedly join Abobe.

“The team’s expertise in generative AI video and audio technology and experience-building text-to-video generator tools will extend our generative video capabilities — and enable us to deliver more value to our customers faster – all within our industry-leading creative applications,” Ashley Still, senior vice president and general manager, Creative Cloud, wrote in the internal memo to employees. is a popular video creation platform that leverages AI to create customized videos for businesses. The company’s specialty is converting text into videos of a person speaking the text, and are thus most apt for creating digital avatars for business, commercial, advertising or marketing purposes.

It is likely that with the acquisition,’s investors will get a complete exit, and its founders will be paid in Adobe stock and cash.

Adobe’s latest move comes on the heels of its former AI developments. Earlier this year, it launched its own generative AI model, Firefly. It has also been working on multiple other generative AI-based products, including within its Creative Cloud Suite, including editing and management tools like After Effects and Character Animator. Its new acquisition of thus marks a significant milestone in their journey.