Accenture has launched a brand-new generative AI Studio in India’s tech capital, Bengaluru to bring together the company’s talent and technology.

It aims to use Generative AI capabilities to optimize business processes and encourage reinvention, the company said in a press release. The studio will enable Accenture to work with companies and clients in co-creating solutions with modern data and a solid AI foundation, large language model (LLM) architecture, ecosystems partnerships, talent, and responsible AI frameworks.

“Clients today understand the massive opportunity that generative AI can bring to optimize and reinvent their business, opening up new avenues for growth. However, to harness the full potential of their AI investments, they need to be value-led in every business capability they choose to reinvent with generative AI.” Senthil Ramani, Global Lead – Data & AI, Accenture, said.

He added that the Bengaluru studio will help Accenture’s clients around the glove make the shift to scale their AI investments, both rapidly and responsibly.

The launch of this new studio is part of Accenture’s $3 billion investment in data and AI and will offer clients its generative AI model ‘switchboard’, model managed services, specialised training programs and customisation techniques. Located within Accenture’s Innovation Hub in the heart of India’s technological capital, Accenture has ensured that it will be able to target their core demographic with ease and accessibility.