Aalap Desai, the former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, has announced the launch of a brand-new full-funnel ad agency TGTHR (Together). This bold move will transform the advertising industry by focusing on the future and covering all stages of the advertising process.
This bold new move comes after Aalap’s departure from Dentsu Creative, fueled by a burning question: “If you were to leave today, which agency would you like to join?” Fueled by a vision to combine exceptional work with an unparalleled culture, Aalap Desai introduces TGTHR as a place where happiness meets creativity to produce extraordinary results.
Speaking on the launch, Aalap Desai said, “The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job. The one who knows how to create a great TV ad might not know how to increase followers on a social handle. The one who has mastery over social media may have no idea about master branding. What if all these talents could come together to form a cohesive whole? If one great creative person is a force, imagine what could be achieved when they all combine as a force multiplier! This is especially true when you create an environment where they can thrive. That’s the idea behind TGTHR. Bring together expertise, talent, and passion to deliver clients unparalleled quality, connectedness, and effectiveness. All the while ensuring that we love where we work.”
TGTHR is meant to be a powerhouse of creativity and vision, encompassing expertise from every domain, including mainline, digital, film production, design, content, and media. What makes this agency so different from everyone else claiming the same thing? The talent. TGTHR boasts a spectacular collective experience of 110+ years in advertising, 550+ International and National awards, and a fantastic track record of delivering over 12,000 campaigns. Headquartered in Mumbai, TGTHR also has branches in Delhi and Bengaluru.
Moreover, Aalap Desai is a creative force to be reckoned with. He has served as the national creative director at Dentsu McGarry Bowen India and co-led the creative team at Dentsu Webchutney Mumbai. His journey has also seen him make waves on exceptional projects such as Code Name: Uri, The 8-bit Journo for Vice, and The World’s Most Reported Trailer for Thappad. Throughout his career, Aalap has significantly contributed to agencies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis. He played a vital and indispensable role in shaping the narratives of popular brands like McDonald’s, Huggies, Nerolac, Complan, Videocon d2h, as well as many youth-focused ones like MTV India and Early Salary.