These three new trends have been all the rage on Instagram.

In the clutter of spam emails that fill our inboxes, we mark the important ones with a star so we can always find them when we need them. #Mailedit is a trending new format in which brands have expressed how they deserve a place among our starred emails.

With the growing concerns over privacy, applications now ask for your #RealPermissions before accessing anything on your smartphones. Brands have used this format to craft some really witty posts.

Predictive text has made typing a breeze by analysing what we are most likely to say and giving us suggestions based on that. This #MyTypeChallenge format was exploited by brands to yield some delightful posts on Instagram.