Mother’s Day marks another holiday that most marketers everywhere are planning advertising campaigns to capitalize on and score big with moms through their advertising campaigns.

Historically, brands worldwide have gone big on Mother’s Day, using the holiday to target two huge groups of buyers: women and moms.

However, Mother’s Day is different than what it previously was. The pandemic has changed the format and themes of the special holiday from what it was. Yet, brands have found ways to res

onate with mothers and their bonds through their advertising campaigns, pandemic style.