BBH India transforms Škoda Kushaq’s functional strengths into an emotional narrative inspired by the timeless romance of Bollywood classic Dilwale Dulhania Le Jayenge.
Film Link: https://www.instagram.com/reels/DWJWgp1DAPa/
Mumbai, 24th March, 2026: Škoda Auto India, in partnership with BBH India, has unveiled ‘Easy To Love’, a new integrated campaign celebrating the launch of the new Škoda Kushaq. Inspired by the timeless romance of the Bollywood classic Dilwale Dulhania Le Jayenge, the campaign blends nostalgia, humour and cinematic storytelling to showcase how effortlessly the Kushaq wins hearts.
Following the teaser launch and feature reveal film (https://www.youtube.com/watch?v=TdKXEPvbI-4), which aired during the recently concluded ICC Men’s T20 Cricket World Cup, the campaign now moves into its main film. While the feature reveal highlighted the car’s key features, the new film builds an emotional narrative around the new Škoda Kushaq, positioning it as aspirational, relatable and desirable for modern SUV buyers in India. At its core, the campaign aims to deepen the emotional connection with the brand while elevating the ownership experience.
Set within everyday urban settings, the film follows a corporate professional, a young woman and a family man, who, on encountering the car, suddenly find themselves transported into romantic, dreamy mustard-field sequences inspired by the iconic tune of Dilwale Dulhania Le Jayenge. Each moment humorously snaps back to reality, revealing the Kushaq as the trigger behind these whimsical daydreams. The film culminates with sweeping visuals of the Kushaq driving through mustard fields, while showcasing key highlights of the car.
Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said, “With the new Škoda Kushaq, we are taking a decisive step forward in strengthening our position in India’s highly competitive SUV segment. The product builds on our core strengths of safety, quality and driving dynamics, while democratising premium features and technology for a wider set of customers. With ‘Easy to Love’, we brought this proposition to life through a culturally relevant and emotionally engaging narrative that resonates with Indian audiences. By blending nostalgia with contemporary storytelling, the campaign has reinforced the Kushaq as an aspirational yet accessible choice, while further deepening our connection with customers across the country.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added, “With ‘Easy to Love’, we tapped into a cultural memory that instantly signals romance and nostalgia. By blending humour with cinematic storytelling, we wanted to show how effortlessly people can fall for the car. The juxtaposition of everyday urban moments with larger-than-life fantasy sequences helps dramatise just how irresistible the new Škoda Kushaq can be.”
The campaign is currently live across television, digital and social platforms, print, cinema, OOH and radio. It will also extend into a social-first micro-drama series and a series of brand collaborations and content drops designed to keep audiences engaged and deepen the cultural resonance of the campaign over time.
