Mumbai, September 25, 2025: PlusOne Design, the independent specialist agency founded in 2012 by Shitu Patil and Gautam Patil, is entering a bold new phase with the return of Shitu Patil as Co-Founder & Creative Head. With this move, the agency unveils PlusOne Design 2.0 – a renewed structure where design continues to be helmed by Gautam Patil, while advertising and brand communication will be driven by Shitu Patil.
A dynamic creative leader with over 24 years of experience in advertising and branding, Shitu brings a rich legacy of work across Lowe Lintas, FCB, Publicis Ambience, and L&K Saatchi & Saatchi, where she last served as National Head of Art & ECD before becoming National Creative Director at Publicis India. She has been recognised with awards at D&AD, Effies, ABBYs, and Kyoorius, and served as a jury member at D&AD and ABBYs.
Over the course of her career, Shitu has shaped campaigns for marquee names like Lakme, Raymond, Renault and Tata Motors, as well as impactful mandates for Enamor, Dabur, Hero Motors, Skoda, Linen Club and Zee. At PlusOne, she has previously partnered with Raymond, Color Plus, Blackberrys Urban, Arvind Ltd, Flipkart, and Femina Flaunt. Now, with her return in 2025, she is leading fresh collaborations with Arvind, Lifestyle, and Paragon Stimulus. PlusOne today also boasts a robust client roster that includes Colgate-Palmolive, Asian Paints, House Of Abhinandan Lodha, Parag Foods and Unilever.
“PlusOne Design has always been a labour of love, born out of a belief that great brands are built at the intersection of craft and strategy. Coming back to lead the agency I founded feels like both a homecoming and a new beginning. With PlusOne 2.0, our vision is to bring together the depth of design and the impact of advertising to create seamless, end-to-end brand experiences. The goal is not just to make brands look distinctive, but to help them resonate more deeply with audiences, inspire trust, and deliver measurable business impact,” said Shitu Patil, Co-Founder & Creative Head.
Adding further, she said: “Today I meet marketers who are looking for personalised attention and renewed passion for their brands. They want someone who wakes up thinking of their brand. Having worked with organizations of every size, I can proudly say PlusOne is designed to keep this client’s interest at the heart of it.”
Welcoming her back, Gautam Patil, Co-Founder of PlusOne Design, said: “Shitu’s return marks a transformative moment for the agency. With design at our core and advertising as a renewed vertical, PlusOne 2.0 is about building sharper, more integrated solutions for clients. This combination gives brands the advantage of an end-to-end creative partner – from identity and design systems to advertising campaigns – ensuring consistency, efficiency, and impact across every touchpoint.”
With its dual leadership in design and advertising, PlusOne Design 2.0 is set to strengthen its position as a specialist agency for marketers seeking focus, craft, and business-driven creativity. By blending strategy with storytelling, PlusOne 2.0 is not just making brands look good – it’s ensuring they perform, endure, and lead in the marketplace.
