Marking two decades of trust, security, and customer-first service, Shikhar Insurance has launched the heartfelt #HappinessKoInsurance campaign, underscoring its role in safeguarding life’s most cherished moments.
The campaign, created in collaboration with Outreach and directed by Asif Shah, delivers an emotionally compelling message that highlights the often-overlooked impact of insurance in people’s lives.
At the heart of this campaign is a touching narrative told from the perspective of a younger sibling, reminiscing about the ups and downs his family has faced. The film subtly weaves in the presence of Shikhar Insurance as a constant pillar of support, reinforcing how insurance goes beyond financial security—it’s about ensuring happiness and peace of mind.
Reflecting on the campaign’s significance, Shikhar Insurance CEO Dip Prakash Panday expressed his appreciation for the journey so far. “For 20 years, we have built relationships beyond policies—we have become partners in people’s happiness. The #HappinessKoInsurance campaign embodies this philosophy and strengthens our bond with customers.”
Ujaya Shakya, Founder of Outreach, shared his thoughts on the long-standing collaboration. “Our association with Shikhar began right from the start, and it has been incredible to craft a campaign that truly speaks to the unseen support systems in our lives. This film is dedicated to the trust of our customers and the dedication of ‘Shikharians’ over the years.”
Unlike traditional insurance ads that often rely on direct marketing tactics or celebrity endorsements, the #HappinessKoInsurance campaign takes a different route. Creative Director Afzal Khan emphasized the need for authenticity in storytelling. “Insurance is often seen as a necessity rather than an emotional aspect of life. Our goal was to change that perception by focusing on real human connections—brotherhood, fatherhood, and family bonds. The narrative is poetic yet simple, ensuring it remains relatable and impactful.”
Bringing this vision to life, Director Asif Shah added, “This project allowed us to explore the deeper emotional fabric of insurance—how it safeguards not just assets, but moments of joy, love, and family ties. Our visual storytelling was designed to resonate with audiences on a personal level, making insurance feel more human and meaningful.”
For two decades, Shikhar Insurance has been a trusted name in Nepal’s insurance landscape, known for its reliability and unwavering focus on customer well-being. The #HappinessKoInsurance campaign reinforces this mission, ensuring that the brand remains synonymous with security and happiness.
As Shikhar Insurance embarks on its next chapter, this campaign serves as a reminder that insurance is more than just policies—it’s about protecting the things that matter most.
