Pune, September 04/09/2025: Sekel Tech has launched a pioneering Digital-to-Store Commerce Platform, the first unified solution built to meet the needs of today’s retail environment where customers increasingly move fluidly from digital engagement to physical purchase. Addressing a critical gap in retail technology, Sekel’s platform moves beyond the traditional separation of online and offline channels, instead recognising and optimising the entire customer journey from digital discovery to in-store purchase.
The new features introduced by Sekel includes an inbuilt warranty, return logistics, and service request system. This unique option allows customers to claim and redeem loyalty points effortlessly at brand outlets or online for products and extended warranties. Service requests too can be booked digitally with a same-day response, adding a new level of convenience.
Sekel’s enhanced platform also empowers sales officers, dealers, and distributors to engage directly with retailers and customers through integrated conversations. These conversations can be easily transformed into actionable reports, automatically escalated to the right stakeholders, ensuring faster resolution, smoother sales coordination, and real-time inventory tracking done without the retailers having to pay any additional cost beyond what they already invest in digital tools.
During its beta testing phase, over 200 retail brands adopted Sekel’s Digital-to-Store Commerce Platform, reporting significant improvements in the quality of store traffic and the accuracy of marketing attribution. Early adopters include leading names in fashion, electronics, and specialty consumer goods, underscoring the platform’s broad relevance and impact in transforming retail performance.
In addition, Sekel Tech’s billing system is now fully integrated to digitally onboard distributors and retailers, offering a complete order-to-cash process. This allows brands to dispatch products directly once payment is made within the system. Retailers and distributors benefit from real-time inventory synchronisation, access to online leads powered by Sekel’s hyperlocal tech stack, and seamless integration with major e-commerce marketplaces such as Amazon and Flipkart, alongside their own brand websites and physical stores.
For retailers struggling to drive footfalls digitally, Sekel Tech’s system helps attract local customers while also enabling them to upload inventory to brand pages for marketplace visibility. This allows brands to fulfil customer orders on the same day or within the next day at no additional cost and thereby delivering a crucial advantage in today’s competitive retail landscape.
Rakesh Raghuvanshi, Chief Executive Officer of Sekel Tech commenting on the launch of the new platform said, “Our Digital-to-Store Commerce Platform is the first to treat the customer journey as one continuous experience, not two disconnected channels. By bridging the gap between online discovery and in-store purchase, we are enabling brands to see – and influence – the full path to conversion, delivering measurable results in both customer engagement and store performance.”
The platform is designed for seamless integration with existing retail infrastructure, including POS systems, inventory management, and marketing platforms. Its key capabilities include journey orchestration for a seamless customer experience from digital discovery to physical purchase, attribution analytics for complete visibility of marketing ROI, AI-powered store traffic optimisation to attract high-intent visitors, and unified customer profiles that offer a single view of customer behaviour across all touchpoints.
Market research highlights the urgency of this innovation, with recent studies revealing that 67% of customers research products online before completing their purchases in physical stores, yet retail brands lose visibility on £2.3 billion worth of customer journeys annually due to the disconnect between digital marketing investment and in-store sales attribution. By solving this challenge, Sekel Tech now enables complete tracking of the customer journey from digital touchpoints to in-store purchases boosting qualified store traffic by 40% and offering real-time attribution to optimise marketing performance.
