Mumbai, February 2026: Ray – Ethnic, the contemporary Indian ethnic wear label known for its versatile approach to celebration dressing, launches Tarang, a collection inspired by the quiet poetry of ripples and the evolving nature of tradition.
Drawing from the rhythm of flowing water, Tarang translates motion into clothing that feels soft, luminous, and effortless. The collection blends time‑honoured craftsmanship with a modern design language, expressed through fluid silhouettes, gentle textures, and detailing that reveals itself gradually.
“At Ray – Ethnic, we see heritage not as something fixed in the past, but as stories carried forward,” said Trisha Roy, Brand Manager at Ray – Ethnic. “With Tarang, we wanted to create occasion wear that feels timeless yet adaptable pieces that move seamlessly across moments of celebration, light yet refined, rooted yet contemporary.”
The palette flows through serene, luminous tones, while the choice of fabrics brings a sense of ease, allowing each piece to transition seamlessly across different settings and seasons. Subtle layering, nuanced surface work and graceful movement define the collection’s visual language, staying true to the brand’s focus on repeat-worthy celebration wear.
More than a festive drop, Tarang reflects a larger shift in wardrobes towards longevity, emotion, and versatility. It is a reminder that craft is never static, it evolves, adapts, and finds new meaning with every generation that wears it
With a presence across 15 outlets in India, Ray – Ethnic continues to make contemporary ethnic wear accessible to customers nationwide. The Tarang collection is now available across Ray – Ethnic stores and online, with prices starting at Rs. 2,000.
