February 14, 2025
Campaign Indian

Ranbir Kapoor and Triptii Dimri Star in Myntra’s New Campaign Celebrating Effortless Style

Myntra, one of India’s top fashion, beauty, and lifestyle e-commerce platforms, has launched its latest campaign, Fashion With Caution.

With a touch of humor, the campaign playfully illustrates how being impeccably dressed can lead to unexpected—and often amusing—moments in daily life. Featuring Bollywood superstar Ranbir Kapoor, rising star Triptii Dimri, and the versatile Sushant Singh, the campaign brings Myntra’s vision of accessible, stylish fashion to life.

This campaign marks Triptii Dimri’s debut as Myntra’s celebrity ambassador, joining an illustrious lineup that includes Shah Rukh Khan, Kiara Advani, Ranbir Kapoor, and Karan Johar. Together, they showcase Myntra’s expansive catalog of trendy and versatile outfits, making it the go-to destination for every fashion need.

The Fashion With Caution campaign uses relatable storytelling to depict how Myntra’s stylish ensembles create waves in everyday scenarios. Ranbir Kapoor exudes charisma in sharp office formals and effortless airport looks, while Triptii Dimri stuns in elegant ethnic and contemporary evening wear. Adding a quirky twist, Sushant Singh narrates the unfolding chaos, humorously reporting on the “fashion crimes” caused by their standout appearances.

From spilled tea in the office to double-takes at the airport, the campaign illustrates how Myntra’s curated collections, along with features like Shop by Occasion and M-Express delivery, make looking good not only easy but also an experience filled with fun and surprises.

Abhishek Gour, Director of Brand Marketing at Myntra, shared the inspiration behind the campaign: “Fashion is a powerful form of self-expression, and at Myntra, we’re committed to making it accessible, inclusive, and exciting. Through ‘Fashion With Caution,’ we’re celebrating the joy and transformation that fashion brings to everyday life. Ranbir, Triptii, and Sushant embody the energy and charm that resonate with our customers, showing that with Myntra, you’re always ready to make a statement. We want to empower everyone to embrace their unique style while enjoying the lighthearted moments that come with it.”

A key focus of the campaign is Myntra’s innovative shopping features. The Shop by Occasion tool simplifies outfit selection, helping customers find the perfect look for everything from office meetings to festive celebrations. Additionally, the M-Express delivery service ensures a seamless shopping experience, bringing style to customers’ doorsteps in no time.

By blending humor with style, Myntra invites its audience to enjoy the perks—and quirks—of looking fabulous. Whether it’s stealing the spotlight at a gathering or causing a stir at work, the campaign captures the essence of fashion’s transformative power.

With Fashion With Caution, Myntra proves that staying stylish isn’t just effortless—it’s entertaining. The campaign leaves viewers with one clear message: with Myntra, you’re always ready to turn heads and embrace the unexpected joys of being fashion-forward.