OYO, one of India’s leading travel and hotel booking platforms, has introduced a significant change in its check-in policy for partner hotels.
Starting in Meerut, Uttar Pradesh, unmarried couples will no longer be permitted to check in without providing valid proof of their relationship. This new guideline aims to align with local sentiments and enhance the brand’s reputation for safety and reliability.
According to OYO, the updated policy mandates that all couples, including those with prior online reservations, must furnish documentation proving their relationship status. The move comes after sustained feedback from civil society groups in Meerut, who have been advocating for stricter measures regarding unmarried couples at hotels.
The company has instructed its partner hotels in Meerut to implement the policy immediately, making the city the pilot ground for this initiative. Based on the feedback received, OYO may consider extending the rule to other cities across the country.
OYO’s decision appears to stem from repeated requests by community groups and residents who voiced concerns about perceived misuse of hotel facilities. In response to these concerns, OYO has worked closely with its partners to address these issues.
“Over time, we have received suggestions from civil society groups, especially in Meerut, urging us to take steps to address this matter. Residents from other cities have also shared similar concerns, prompting us to act,” stated a source familiar with the policy’s development.
Pawas Sharma, OYO’s Region Head for North India, shared that the initiative reflects the company’s efforts to position itself as a trusted brand for diverse travelers, including families, students, and professionals.
“Our goal is to move beyond outdated perceptions and establish OYO as a safe and reliable choice for all types of travelers. This policy is a step in that direction,” Sharma explained.
As the hospitality industry evolves, such measures highlight the growing need for businesses to adapt to societal expectations while maintaining their commitment to providing quality service.
OYO’s new check-in policy marks a noteworthy step in addressing community concerns and redefining its brand identity. By prioritizing safety and aligning with local feedback, the company aims to create a more trusted and inclusive environment for travelers. It remains to be seen how this move will impact OYO’s operations in the long run, but it clearly signals a shift towards responsible and community-centric hospitality
