NueGo, India’s premier electric intercity bus service by GreenCell Mobility, has joined forces with wrestling icon The Great Khali and his famous eatery, The Great Khali Dhaba, to redefine premium travel.
The partnership launches the ‘Bada Swaad, Bada Sukoon’ campaign, celebrating the introduction of NueGo’s cutting-edge all-electric sleeper buses. Designed for those who seek comfort without compromising on sustainability, these buses promise a superior journey experience across India.
Known for his immense stature and powerful presence, The Great Khali perfectly embodies the spacious luxury that NueGo’s sleeper buses offer. The campaign showcases Khali comfortably enjoying the ergonomic berths, plush interiors, and thoughtfully designed features that cater to travelers of all sizes.
Speaking on the collaboration, Devndra Chawla, CEO & MD of GreenCell Mobility, shared his enthusiasm:
“With the launch of our electric sleeper buses, we wanted to ensure that comfort and sustainability go hand in hand. The Great Khali, with his larger-than-life personality, is the perfect face for this campaign. Our partnership with him and The Great Khali Dhaba brings together the best of travel and taste, making every journey truly special.”
To enhance the travel experience, NueGo has partnered with The Great Khali Dhaba, a renowned eatery on GT Road in Karnal, Haryana. The dhaba is famous for its extravagant Punjabi cuisine, offering everything from oversized paranthas to Maharaja dosas—meals as grand as Khali himself. Not just a food haven, the dhaba also houses a sports academy, making it a unique stopover for travelers looking for both flavor and fitness.
With its latest fleet of electric sleeper buses, NueGo is redefining intercity travel in India. Each bus is designed to provide a premium, hassle-free journey with:
- Spacious Ergonomic Berths – Thoughtfully crafted to ensure maximum relaxation.
- Modern Interiors – Soft-touch finishes, ambient LED lighting, and ample storage.
- Onboard Charging & Amenities – USB ports, reading lamps, berth pockets, and sanitized washrooms.
- Safety First – Advanced features such as ABS brakes with ESC, full air suspension, and a structurally reinforced body.
Beyond comfort, NueGo is pioneering safer travel experiences, especially for women. With a dedicated 24×7 helpline, “Pink Seat” reservation options, GPS tracking, and CCTV monitoring, passengers can enjoy complete peace of mind. Additional measures, including breath analyzer tests for drivers and speed lock mechanisms, reinforce the company’s dedication to passenger safety.
The ‘Bada Swaad, Bada Sukoon’ campaign is more than just a marketing initiative—it’s a movement towards a smarter, greener, and more luxurious travel ecosystem. With this collaboration, NueGo ensures that passengers don’t just reach their destination; they enjoy every moment of the journey.
For those who crave comfort, taste, and top-tier service, NueGo’s electric sleeper buses set a new benchmark in travel. Get ready to experience ‘Bada Swaad, Bada Sukoon’ on your next trip!
