Ten years after its first experiments with home collections, Matsya – the label known for modern Indian couture rooted in heritage – moves into the world of luxury living. With Matsya Home & Living, the brand expands beyond clothing to present collections blending art, craft, and utility; think platinum-painted dinnerware, gold-detailed accessories, and statement pieces for refined homes worldwide. The line will debut at the Khan Market Studio as the primary destination, with limited access at South Extension, New Delhi and Banjara Hills, Hyderabad, before expanding to Ahmedabad and Mumbai, marking Matsya’s evolution from couture house to lifestyle curator.
The product range spans multiple categories; Global Pret featuring tailored shirts, trousers, and dresses in premium textiles, alongside home collections including bone china painted with platinum, crystal glasses detailed in precious metals, and soft furnishings showcasing traditional embroidery techniques like Kachi Dori, Zardozi, and Resham Aari. Hero pieces include the Tales of Masai dinnerware and Michelangelo Arch handbag, while aesthetic capsules draw from Masai Mara patterns, signature Matsya Wings motifs, Venetian Lions designs, travel themes, and exotic fauna. The accessories range features silk scarves, handbags, and fine jewelry, creating variety within the cohesive brand vision.
From the first step inside, the flagship draws you into a world layered with tobacco and vanilla warmth, Assouline titles arranged like art pieces, and handwoven textiles framing contemporary works on the walls, a space where minimalism meets measured aesthetics. Oriental silks meet Irish linens, Egyptian cottons pair with authentic khadi, creating textural conversations throughout the space. The interiors balance simplicity with precise touches of luxury, bringing to life Matsya’s philosophy, one shaped by global perspectives.
The brand’s existing international recognition among clients in Switzerland, Japan, France, the Netherlands, Germany, the United Kingdom, and the Middle East has laid the foundation for this expansion. Swiss precision meets Indian craft, Japanese aesthetics blend with Rajasthani techniques, creating products that speak to diverse cultural preferences while preserving authentic traditional methods. This global appreciation pushes a demand for lifestyle products that extend the Matsya experience beyond special occasions.
Bespoke services for soft furnishings allow clients to commission custom pieces that integrate with their personal spaces. The brand’s approach to sustainability focuses on creating employment opportunities for traditional craftsmen while modernizing their skill sets, ensuring consistent workflow and higher earnings. This model upskills artisans for global markets while preserving techniques, making craft preservation both culturally meaningful and economically viable for future generations.
“10 Years ago we started our first experiments with a ‘Home Line! It has been a passion of mine from the early days of Matsya. As life goes on, layers pile up and it takes a while to dig up, polish, recreate & evolve. Matsya Living will create a new kind of wardrobe & home – filled with Oriental Silks, Irish Linens, Egyptian Cottons, Lush Velvets & Authentic Khadi in a space with Platinum plated China, German Crystal & trinkets dipped in gold. Assouline dressing our tables, Tobacco & Vanilla in the air, vintage curated art & historical papers in a grandeur so delicate, a curation of things which can’t be replicated. The store will define the Matsya way of life – a symbol of ‘Modern Royalty.” mentioned Utkarsh Ahuja, the founder of Matsya.
Starting at INR 6,990 and going up to INR 98,990, Matsya Home & Living marks the culmination of a decade-long vision, establishing the brand as a true lifestyle authority. Walk into the world of Modern Royalty and find what living is all about.
