- The new festive collection launched with the campaign is available in-store and online
- This collection brings flowy silhouettes in floral prints and festive designs
07th October 2025: Libas, India’s leading ultrafast fashion brand, has launched its 2025 festive campaign, Roshni, a celebration edit inspired by the light that every modern Indian woman embodies in herself. This campaign is a tribute to the magical inner glow of women that sparks in every song, story, and shared moment of festivity.
The campaign celebrates women as a manifestation of Devi, showcasing her many powerful avatars. Roshni draws inspiration from Indian history and timeless tales, reflecting the divine energy and spirit that have always defined her. One of its kind, Roshni weaves the brilliance of light with the essence of modern Indian women, capturing the harmony between the world’s shimmer and the quiet glow within.
The festive collection introduced with the Roshni campaign brings flowy silhouettes in floral prints and festive designs, crafted to light up every festive moment. Ranging from INR 2,000 to INR 7,000, the collection brings elegant styles with intricate embroidery and sequin work in luxurious velvet and silk that exudes regal charm.
Speaking on the launch, Nisha Khatri, Head of Marketing, Libas, said, “With Roshni, our festive campaign, we set out to capture the true spirit of the season — a celebration of light, joy, and the timeless strength and grace of the modern Indian woman. India has always been a land of Devis, and this collection embodies that essence — gentle yet fierce. Through powerful visuals and thoughtfully crafted festive pieces, the campaign brings this beautiful duality to life, resonating with today’s woman and her evolving sense of style.”
The Roshni collection is now available across all Libas platforms, including its D2C app, website, leading e-commerce marketplaces, and offline stores nationwide.
Campaign Video: https://www.instagram.com/reel/DPauQmBE-Re/?igsh=MWhvdDloeWc5YjdhbA==
