Lenskart, led by visionary entrepreneur Peyush Bansal, is making a bold stride into the European fashion scene by acquiring an 80% stake in a dynamic Spanish eyewear brand known for its Gen Z appeal. This strategic move underlines Lenskart’s ambition to become a global powerhouse in affordable, design-forward eyewear.
The Spanish brand, celebrated for its playful styles and strong digital community, has captured the imagination of Europe’s younger consumers. By bringing this brand under its wing, Lenskart aims to blend its own strengths in technology, supply chain, and scale with the fresh design sensibilities and youth-centric identity that the Spanish label embodies.
Peyush Bansal, co-founder and CEO of Lenskart, believes this partnership goes beyond a typical business transaction: “It’s about reimagining eyewear for the next generation, wherever they are,” Bansal noted in a statement shared internally.
Lenskart’s move comes at a time when global Gen Z consumers are demanding eyewear that matches fast-changing fashion trends without sacrificing affordability or quality. The Spanish brand, with its bold color palettes and distinctive frames, fits perfectly into this narrative.
This acquisition gives Lenskart not only a foothold in the competitive European market but also access to design insights, localized marketing know-how, and a ready-made fan base of young, style-conscious buyers.
One of Lenskart’s defining advantages is its proprietary supply chain, AI-driven design, and advanced manufacturing facilities in India. By combining this backend strength with the Spanish brand’s trend-driven collections, Lenskart is positioned to introduce unique, fast-to-market eyewear styles that resonate with Gen Z across continents.
Analysts suggest this deal could also open the door to co-branded collections, collaborations with European creators, and pop-up retail experiences that seamlessly merge technology, fashion, and personalization.
Founded in 2010, Lenskart has evolved from an online-first eyewear seller in India to one of the world’s fastest-growing eyewear companies. Its physical retail presence now spans India, Southeast Asia, and the Middle East — and with this acquisition, Europe is officially on the map.
For Peyush Bansal, the journey has always been about making eyewear a style statement rather than a medical necessity — and doing so at scale. This new partnership reflects that vision: combining disruptive design with the operational muscle to deliver fresh styles quickly and affordably.
Lenskart is likely to invest in growing the Spanish brand’s presence both offline and online, while also bringing some of its bestselling frames and technology features — like 3D try-on and home eye tests — to European shoppers.
This acquisition marks yet another step in Lenskart’s transformation from a homegrown success story into a truly global name redefining how the world sees eyewear.
Stay tuned as this new chapter unfolds — the fusion of Spanish flair and Indian scale could be a game-changer for the global eyewear market.
