KFC has launched a new film for its ₹99 Chicken Krisper Meal, and the casting alone sets the tone. Jaideep Ahlawat, known for his intense, quiet-but-powerful screen presence, brings a whole new flavour to the world of quick bites. Instead of playing the brooding characters audiences usually associate him with, he steps into a fun, unexpectedly light role that gives the film its spark.
The story revolves around a simple but very relatable emotion: craving something delicious without wanting to overspend. The film leans into this idea with a slice-of-life setup, building humour through Jaideep’s signature straight-faced delivery. Every reaction, every line, every look he gives turns the concept of an affordable meal into something entertaining. The narrative plays with the contrast between his tough exterior and the joy of discovering a tasty meal at just ₹99.
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KFC keeps the focus on value, but the film never feels like a typical price-led ad. The humour is subtle, the tone is easygoing, and the film embraces the idea that great food does not need grand drama. It only needs to be accessible. The Chicken Krisper Meal becomes the star a crisp, flavour-packed bite paired with an unbeatable price, making it a go-to option for anyone looking for quick satisfaction without denting their budget.
What makes this campaign resonate is its simplicity. No flashy gimmicks, no exaggerated scenarios. Just a solid blend of personality and product. Jaideep anchors the film with a performance that is both cool and unexpectedly funny, making the message stick effortlessly.
Beyond promoting affordability, the film reinforces KFC’s strategy of making great taste available to more people. The ₹99 Chicken Krisper Meal hits that sweet spot: pocket-friendly, convenient, and reliably satisfying. The storytelling just makes the offer feel even more compelling.
With this new campaign, KFC proves that sometimes the best way to talk about value is to have fun with it. And with Jaideep Ahlawat leading the charge, the brand delivers a film that is appetising, memorable, and full of flavour – much like the meal it celebrates.
