McDonald‘s Takes Steaming Hot To Another Level

McDonald's has found a new way to entice its customers even more. McDonald's Germany teamed up with the advertising agency 'Scholz & Friends' to create a new OOH campaign that converts billboards into 3D. Scholz & Friends used smoke machines to make the giant posters of coffee steam up, a replication of McDonald's fresh, steaming coffee that tempts passersby to stop and take a whiff of the billboard. 

Scholz & Friends also sent out a message that the police and fire department were notified of the campaign ahead of time, in case pedestrians were concerned about the smoke.