Heineken Takes A Jab At The European Super League

23 April, 2021 (Friday)

Unless you've been living under a rock, you know that the football world seems to be abuzz with a scandal lately. 

The news of the European Super League has shaken the football community, with 12 of the continent's largest clubs aiming to form a breakaway tournament that will transform the sport as we know it.

But what exactly would this Super League mean for the sport, and why do so many people hate the idea? Here is everything you need to know.

The controversial new European Super League will feature 20 teams divided into two leagues, with the two finalists determined by a two-leg knockout format.

Despite strong resistance from UEFA and the respective leagues, six English clubs, three Italian clubs, and three Spanish clubs have joined forces to create a tournament that has been in the works for a long time.

Bayern Munich, the reigning European champions, and Paris Saint-Germain, the Champions League finalists last season, are not invited, but the competition expects to extend to 15 teams until its debut season, which will begin "as soon as possible."

Real Madrid, Barcelona, Atletico Madrid, Juventus, Milan, and Inter have all signed up, as have Manchester United, Manchester City, Arsenal, Chelsea, Liverpool, and Tottenham Hotspur.

Fans have reacted negatively to the decision, and a few players have even expressed their displeasure. 

UEFA, as well as Europe's top five leagues and associated football bodies, have all stated their objections to the plan and promised to blacklist those who are interested. Officials from UEFA see it as a money grab and a betrayal to the solidarity of the world football fraternity. FIFA immediately declared that players in a breakaway league would be barred from participating in all of the organization's competitions, including the World Cup.

However, the plan to commence the new league unraveled itself and will no longer be continued with the Super League officials conceding defeat. 

Heineken took a stand and defended European football in a lighthearted manner as a long-time official supporter and sponsor of the UEFA Champions League and its supporters in a new post on various social media platforms, created alongside Publicis. 

With its stand, Heineken made it clear that it wouldn't support unethical leagues, jeopardized sportsmanship, and would always stand for transparency and fair play.