In a dynamic blend of nostalgia and future-focused vision, Intel India and Dentsu Creative Isobar have launched the ‘Papa Kehta Hai’ campaign — a storytelling initiative designed to spark curiosity and prepare young minds to thrive in an AI-driven world.
The campaign draws its name from the iconic phrase “Papa Kehta Hai,” familiar to millions across India. Instead of merely looking back, the campaign uses this sentiment to encourage today’s youth to ask bigger questions about tomorrow: What will the future hold? What new opportunities will artificial intelligence unlock?
By weaving together heartfelt narratives between parents and children, the campaign makes conversations about AI relatable, grounded, and forward-looking — showing that preparing for an AI-powered world isn’t just about technology, but also about shared aspirations.
As AI reshapes every industry, Intel India aims to move the conversation beyond buzzwords and focus on actionable steps families and educators can take to build AI literacy. Through interactive content, learning modules, and workshops, the ‘Papa Kehta Hai’ campaign helps students see AI not as something intimidating, but as a toolkit for creativity, problem-solving, and real-world impact.
The initiative reflects Intel’s global commitment to democratizing technology and nurturing the next generation of innovators and thinkers.
Known for its emotionally resonant campaigns, Dentsu Creative Isobar brings a storytelling-first approach to ‘Papa Kehta Hai’. By blending familiar cultural references with modern educational themes, the campaign resonates deeply with Indian parents, educators, and Gen Z students alike.
The creative narrative shows how fathers (and by extension, families) can guide children towards exploring AI — turning curiosity into capability.
Unlike typical awareness campaigns, ‘Papa Kehta Hai’ focuses on dialogue: parents inspiring children to learn, question, and imagine. The campaign encourages kids to see AI as something accessible and empowering, not reserved for experts or coders alone.
By highlighting real-life examples of AI transforming fields like healthcare, education, and the environment, Intel India hopes to help students connect classroom learning to meaningful futures.
With India positioned as a global technology hub, equipping young people with AI skills isn’t just visionary — it’s essential. The ‘Papa Kehta Hai’ campaign is Intel India’s call to action for families and schools to embrace this change proactively.
Together with Dentsu Creative Isobar, Intel is making AI readiness a shared journey — rooted in culture, driven by imagination, and open to everyone.
‘Papa Kehta Hai’ is more than a campaign; it’s an invitation. An invitation to parents to encourage curiosity, to students to ask “why not,” and to communities to make AI education part of everyday life.
In a world rapidly shaped by AI, Intel India’s message through this campaign is simple yet powerful: the future belongs to the curious — and learning starts at home.
