13th Feb, 2026, Mumbai: Valentine’s Day today is about expressing love openly and without hesitation. Reflecting this cultural shift, IGP, a global D2C multi-category gifting platform, has launched its Valentine’s Day campaign titled ‘In My Lover Era’, celebrating modern love that is confident, intentional, and unapologetically expressive.
Rooted in how Gen Z and young millennials view relationships, the campaign encourages people to celebrate all forms of love – romantic, platonic, familial, and self-love by expressing emotions honestly and authentically.
Amplifying the campaign’s thought, IGP has launched its Valentine’s Day song ‘In My Lover Era’, created to mirror how people express emotions today openly, intentionally, and without holding back. Designed as a contemporary, shareable expression of love, the song blends music and storytelling to reflect present-day relationships and personal declarations. Available across 20+ streaming platforms including Spotify, Apple Music, and Amazon Music, the track emerges as a culturally relevant anthem for the season, encouraging people to express their feelings out loud and unapologetically.
Song link – https://www.instagram.com/
As part of the campaign’s celebration of bold and expressive love, the brand rolled out an interactive digital hoarding that allowed people to scan a QR code and display personal messages for their loved ones live on the screen, turning private declarations of love into shared public moments. Alongside this, IGP curated a special Valentine’s Day collection featuring indulgent hampers, statement bouquets, and personalised keepsakes designed to help people express love with meaning and intention.
Further strengthening its product-led storytelling, IGP has partnered with Palmonas, a contemporary jewellery brand known for its emotion-driven designs, to launch a co-curated Valentine’s Day hamper featuring five thoughtfully designed SKUs at exclusive IGP pricing. The collaboration is amplified through a digital-first rollout, including influencer-led unboxing content, social media reels, and giveaways, driving engagement and visibility for the partnership.
Palmonas partnership link – https://www.instagram.com/
Sharing her thoughts on the collaboration, Pallavi Mohadikar, Founder, Palmonas, said,“As a founder, I’ve always felt that jewellery carries emotion; it’s a gesture, not just an accessory. Partnering with IGP for Valentine’s Day allows us to bring that sentiment to life in a new way. Together, we’re creating gifting experiences that feel personal, heartfelt, and designed to be remembered,”
Commenting on the campaign, Tarun Joshi, Founder and CEO, IGP, said,
“With ‘In My Lover Era’, we wanted to reflect how this generation expresses emotion—openly and without filters. At IGP, we believe gifting is one of the most powerful ways to communicate feelings. This campaign brings together thoughtful curation, meaningful partnerships, and tech-led storytelling to help people express love in all its forms, confidently and authentically.”
Bringing together AI-led creativity, on-ground activations, digital storytelling, influencer amplification, curated offerings, and brand partnerships, the campaign reinforces IGP’s commitment to delivering personalised, tech-enabled gifting experiences that make expressions of love more visible, relevant, and memorable.
