When GreenSoul came to us, they had a clear challenge:
“People love our products. They’re loyal. Big names like Tanmay Bhat and Yashraj Mukhate are already using our chairs. Even you might be sitting on one right now and not know it. But we want to change that. We want to build buzz and awareness on social media.”
At IPLIX Media, we saw this as the perfect opportunity to think differently- A brand integration with stand-up comedian Gaurav Gupta, in the middle of his live set.
It was a calculated, insight-led move:
Gaurav’s content speaks directly to GreenSoul’s core TG- corporate employees, working professionals, and family audiences who deal with back pain, work-from-home setups, and overloaded routines.
He has built a highly engaged, loyal audience over the years. His tone is relatable, his delivery is crisp, and he has a proven track record with brand collabs that feel seamless, not scripted.
We understood what kind of content performs well on his feed and he delivered it with complete authenticity.
Today the reel has crossed 3.2 million views in 3 days, with 55.3K shares on a sponsored piece of content. That’s the kind of engagement most brands only dream of.
We took a risk, chose an budding content format for integration and trusted the creator to lead with what they do best.
At IPLIX Media, we believe the future of branded content lies in moments like this where insight meets entertainment.
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