Way back in February, Elon Musk promised that Twitter would share its ad revenue with creators. Now, with the threat of loss, the company is actually keeping its word.

Through Creator Ads, Twitter aims to pay content creators a share of the ad revenue to enable them to earn a living directly through their participation in the platform. What’s more, creators will be allowed to sign up for Ads Revenue Sharing on Twitter and Creator Subscriptions independently.

Of course, there’s a catch. Twitter has a very clear Eligibility Criteria which creators must adhere to in order to apply for Creator Ads. Creators are eligible to apply if they:

  • Are subscribed to Twitter Blue.
  • Have at least 5 million impressions in their past per month in the last 3 months.
  • Have a Stripe account.
  • Pass the human review for Creator Monetization Standards.

While many believed that this was primarily due to impressions, Musk has clarified that this is not necessarily the case.

Twitter is beginning this with an initial group of creators and will expand later on this month. According to Elon Musk, the first round of creator payouts will eventually total $5 million and will be delivered via Stripe.

From what we’ve seen, the payouts have been nothing short of astonishing. Brian Krassenstein, who has around 750,000 followers on Twitter, claims that he was paid $24,305.

The highest payout so far has reached $100,000, according to Twitter Daily News.

Despite the suspiciously convenient timing, this latest development seems to have taken the majority of Twitter users by surprise. However, it’s long-term success is still a question mark, and only time will tell if it succeeds in sustaining Twitter’s users.