APL Apollo Steel Tubes has launched an action-packed television commercial starring Bollywood actor Akshay Kumar as “The Tuff Hero” to showcase their product, Roof Tuff – Color coated coils.

Set in the vibrant fictional town of Satranga, the 60-second ad depicts Akshay Kumar telling his daughter how he met her mother. Flashing back to 12 years prior, viewers glimpse him in pursuit of a thief who steals his future wife’s necklace. The adrenaline-fueled chase unfolds across rooftops, with Akshay showcasing his agility while overcoming obstacles and taking on Joker, demonstrating the abilities of APL Apollo Roof Tuff.

Sanjay Gupta, chairman & MD, APL Apollo Tubes shared his enthusiasm, “At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible.”

On the launch of new TVC, Rahul Gupta, director, APL Apollo Building Products commented, “Every detail in our products reflects unwavering dedication to excellence and customer satisfaction, from inception to completion. Discover unparalleled performance and precision with our coils, setting a new standard in color coating sheets. Experience the beautiful yet Ruff and Tuff color coated sheets by APL Apollo, an attribute that strongly resonates with our new brand ambassador – Akshay Kumar.”

APL Apollo’s TVC has over 27k views till date.