Myntra has announced “Myntra Rising STARS”, a brand-new one-of-its-kind program that aims to strengthen the D2C ecosystem in the country.

This fantastic program is looking to onboard 200 made-in-India, digital-first fashion, accessories, footwear and home brands in its debut edition within the next four months.

The program has been designed to help strengthen brand and intent building, optimize customer acquisition cost, and optimize the cost of doing business. What’s more, brands will have the golden opportunity to get deeper insights into evolving trends with access to millions of customers on Myntra from across the country.

The Rising STARS program will offer endless benefits to the onboard brands. They will be able to opt for service-fee-based strategic account management consultations, which will allow them to leverage Myntra’s expertise and insights in brand-building. They will have access to an account management service in order to enable a segment-based incentive structure, repayment cycle, capital support and M-Express for enhancing their customers’ overall experience. Finally, the program will provide brands with a discovery experience through visibility to build awareness and acquire new customers, letting brands reinforce their unique identities and communicate their stories in an engaging and effective way.


Myntra to support and mentor 200 D2C brands under its Rising


Myntra is clearly committed to this program, as over 3 lakhs will be a part of the launch of the “Rising STARS” store. Some of the many brands being featured include Suta, Rare Rabbit, Neemans, BlissClub, the Souled Store and more.

India has the world’s third-largest digital purchasing base, and D2C (digital-first businesses) have been skyrocketing in popularity, with the fashion D2C market making up a huge chunk of it. It has been estimated to reach $43.2 billion in India by 2025, and Myntra Rising STARS aims to help accelerate the growth and success of such brands.

Brands interested in getting onboard for this golden opportunity can apply by writing to the Myntra team at