“Maintaining an ordinary water purifier = maintaining an elephant.”

Livpure has launched a television commercial with Sachin Tandulkar to introduce its new Livpure Allura Premia water purifier. The campaign highlights the complexities of maintaining a regular water purifier by an unexpectedly light-hearted approach.

The ad opens with a man strolling with an elephant across different parts of the city. Onlookers make fun of him with reactions that flawlessly capture the absurdity of the situation, and even his wife expresses disappointment when he enters home.

The major reveal takes place when it is revealed that he was carrying a normal water purifier all along. Just like the unexpected challenges of caring for an elephant, maintaining a normal water purifier can be a real burden. Thats’ where Livpure Allura Premia steps in, offering a groundbreaking solution which is first time in the water industry.

This solution is introduced via their brand ambassador Sachin Tendulkar: the Livpure Allura Premia. Sachin emphasizes the product’s key proposition– 30-months of free maintenance. The commercial concludes with the couple happily embracing their new solution, leaving the elephantine burden behind.


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“At Livpure, we firmly believe that one’s access to clean water is everyone’s right,” said Rakesh Kaul, managing director at Livpure. We strive for making water more inclusive and affordable to people at large. This is the reason why we developed the Livpure Allura Premia that comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household.”

The freshly launched campaign will air on Star Sports during the T20 World Cup along with other news channels (Hindi & Regional) to secure the maximum impact.