“Visit your nearest store get the perfect Holi hamper from Haldiram’s.”

As the festival of colors approaches, Haldiram’s, India’s popular sweets and snacks brand, has launched its ‘Khulke Khilao Holi’ campaign alongside a range of festive treats.

As parr of the upcoming Holi celebrations, Haldiram’s has released a commercial capturing the essence of the colourful festival. The film follows a young boy’s affection and pursuit of a girl amidst the captivating chaos of Holi. Dancing past relatives and neighbors, the boy offers Haldiram’s Thandai, Gujiya and snacks with everyone he encounters but saves the last and most precious one for the girl. Ultimately, he smeared by colour for season’s first by the girl. 

In 2024, in addition to its celebrated Thandai and Gujiyas, Haldiram’s is also offering a dedicated range of Holi special products that are ideal for gift-giving during the season.

Speaking about their campaign, Kailash Agarwal, president– retail and QSR, Haldiram’s, expressed, “Holi, the festival of colours, holds a special place in the hearts of millions of Indians. It’s a time for joy, laughter, and togetherness. At Haldiram’s, we aim to enhance these celebrations by offering a wide range of delicious Gujia, Thandai and snacks that bring people closer. The new digital video is a testament to the experience that we as Haldiram’s induce within Indians as we celebrate the festival of colours to the fullest.”

Divya Batra, head of marketing, Haldiram’s, focused on the significance of Holi in Indian culture, saying, “Holi is more than just a festival; it’s a celebration of love, friendship, and the triumph of good over evil. Through our Holi campaign and specially curated products, we aim to create unforgettable moments and sweet memories for our customers.”

The short film has received over 212k views till date.