The Confectionery Division of Dharampal Satyapal Group (DS Group) has secured a highly coveted spot in the prestigious Limca Book of Records for its ‘Pulse of the Sky’ Campaign. The campaign soared to dazzling heights by flying a train of 1150 kites on a single line, setting a new record in kite flying.
Pass Pass Pulse, a candy brand from DS Group, set a record for the most kites flown on a single line during India’s Uttarayan festival in January 2023. In collaboration with MOMS Outdoor Media Solutions, this remarkable feat of 1150 kites took place against the scenic backdrop of the Rann of Kutch, Gujarat, with a line stretching 1.2 kms. This vibrant spectacle involved 10 enthusiastic participants and aimed to capture the essence of the festival – hope, love, and unity.
Commenting on this achievement, Jyotiroop Barua, business head, Confectionery, DS Group said, “It’s an honour to be included in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This recognition reflects our commitment to being a global conglomerate that’s driven by innovation and quality and inspires us to raise the industry benchmark with each campaign.”
Ashish Bhargav, GM- marketing, Confectionery, DS Group expressed his excitement by saying, “Pass Pass Pulse has been a category leader and always set benchmarks in the industry. We are immensely proud to be featured in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This award honours our dedication to creating innovative, joyful experiences for everyone. It reflects our ethos of pushing boundaries and inspiring people to dream bigger.”
With the #PulseOfTheSky campaign, Pass Pulse and DS Group aimed to inspire a billion hearts to soar higher and embrace the spirit of endless possibilities.
