Pan-Asian agri-food company Japfa has assigned its creative mandate to BBH India. As per the company, BBH will be responsible for crafting the digital-first, integrated strategy for the soon-to-be launched mobile app, Japfa Best, and help establish the company as the go-to D2C channel for all meat lovers in India. The account will be handled from the agency’s office in Mumbai.

According to the mandate, BBH India will work closely with the brand team in order to develop a hyper-local marketing campaign to launch their app in their core markets first. This will be followed by an integrated marketing model and a further expansion of markets.

The scope of this marketing model includes overall brand planning and creative development for their marketing strategy using radio, print, OOH, and social and digital media.

Shyam Sreechandrababu, associate vice president – Marketing (Food) – Japfa India, spoke about their partnership, recognizing the important juncture their company is on and looking forward to building a strong presence in India by working with BBH India.

Himanshu Saxena, chief operating officer and managing director of BBH India, expressed similar excitement at the mandate Japfa has trusted them with. He believes that Japfa has the potential to revolutionize meat consumption in India in the post-pandemic world and wishes to build a sharp proposition for the brand to help them fuel their ambitions for the Indian market.